https://soundcloud.com/iowawatch/the-iowawatch-connection-program-147-fake-news/s-P5cF0
The biggest concern facing the general public when it tries to determine what news source to trust?

โ€œThe wide variety of people who produce news, and only some of them are journalists,โ€ David Ryfe, professor and chairman of the University of Iowa School of Journalism and Mass Communication, said.

Another concern, Ryfe said, is the growth of branded content, a kind of advertising but embedded in a news story. This is different from the kinds of advertising that have existed a long time, Ryfe said. โ€œThe difference is the advertisers want to leverage this symbolic capital of journalism in the advertising. So we have actual reporters producing ads that have the look and feel of a news story.โ€

Ryfe spoke during an interview with IowaWatch Connection host and producer Jeff Stein that included IowaWatch cofounder Stephen Berry and IowaWatch executive producer-editor Lyle Muller. You can hear their conversation in this podcast.

The IowaWatch Connection airs on 20 radio stations 27 times every weekend. To find a station near you go to this link.

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